Marketbridge
Marketing Effectiveness Platform
A unified marketing measurement platform for marketing mix models, multi-touch attribution, and testing.
MMM
Marketing Mix Models
Econometric models that use aggregated data to quantify how marketing channels and external factors impact business outcomes.
MTA
Multi-Touch Attribution
Statistical models that assign fractional conversion credit to each touchpoint and impression along all known customer journeys.
Testing
Testing
Controlled experiments run on different business strategies and marketing channels used to gain insight and optimize future decisions.